Consulting for bridal brands
Brand consulting with an insider's eye, from collection to stockist.
Having co-founded a bridal label that grew into international wholesale, and later led retail operations and a product category for a leading New York bridal house, I understand what it takes for a bridal brand to grow, from the collection itself to the showroom floor and the buyer's order.
I now work with independent bridal designers and stores on brand positioning, creative direction, retail strategy, and wholesale growth, including preparing for international stockists. Each engagement is tailored, from a single strategic session to ongoing support as a brand enters new markets.
Work with me
Brand Elevation
A focused engagement to refine how your brand looks, sounds and is positioned. We review your brand story, visual identity, imagery and collection presentation, then define a clear direction that speaks to the bride you want to reach, ready for stockists, press and your next season.
Wholesale & Growth
Ongoing support as your brand expands, domestically and internationally. This includes stockist strategy, identifying and approaching the right retailers, preparing line sheets and pricing for wholesale, trade show and trunk show planning, and guidance through buyer conversations.
Retail & Client Experience
For bridal stores and showrooms looking to lift the in-store experience. I advise on the appointment journey, styling and consultative selling, team training, and merchandising, so that every bride who walks in feels looked after and every appointment has the best chance of ending in a sale
Strategy Session
A single in-depth session, in person or by video, for a specific question: a new collection, a pricing decision, a market you're considering, or simply a fresh perspective on where to focus next.